COMMUNICATION CAMPAIGN
define it....
- A communications campaign is an approach to internal communications which packages up the strategy and planning, communications channel management, interactive and engaging communications messaging, events, feedback methods and much more!
- The campaign will include digital communications, live events, face to face activities and written products.
- A campaign will have different phases initially to build awareness and understanding, then will move to developing commitment, action and ownership.
- A critical part of the campaign is adoption measurement and management. This is measuring the uptake of the new ways of working, new technology or new processes being introduced as a part of organisational change.
what are the benefits?
- Such a campaign will maximise engagement with employees during times of organisational change. Planning and running an impactful and effective communications campaign will ensure foster transparency, boost morale, and empower everyone to actively participate in the change, leading to a more cohesive and motivated workforce.
- Key messaging delivered to staff is proven to boost morale, create positivity and improve the employee experience, which leads to increased productivity, change adoption and retention of employees.
- Elandy Advisory can work with you to develop and implement this internal communications campaign to help with the people side of change.
our experience
our experience
- Managed the delivery of communications across downstream business unit of global energy company with 3,000 staff, 8 service teams across 4 hub country locations, including responsibility for webinar events, coaching change network, implementation of best practices in content messaging, intranet management, Yammer posting and community management.
- Built an innovative communications campaign to engage with a workforce spread across 25 countries in a global energy company to support implementation of a new Customer Relationship Management (CRM) online tool, to ensure maximum adoption of this new technology and alignment with new sales process.
- Developed and executed an internal campaign for a Middle-East based oil company to establish a communications department to build the right internal mindset around safety and commerciality.